Retailing Principles Second Edition : Global, Multichannel, and Managerial Viewpoints PDF
by Rose Poloian Lynda Rose Poloian
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Description
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
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- Format:PDF
- Pages:592 pages
- Publisher:Bloomsbury Publishing (USA)
- Publication Date:15/03/2013
- Category:
- ISBN:9781628927191
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Information
-
Download Now
- Format:PDF
- Pages:592 pages
- Publisher:Bloomsbury Publishing (USA)
- Publication Date:15/03/2013
- Category:
- ISBN:9781628927191