The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires, Paperback / softback Book

The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires Paperback / softback

Paperback / softback

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Forget Madison Avenue! Learn the unvarnished truth about what works, what doesn't and why from the most fascinating storyteller since Paul Harvey. With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:multiply the effectiveness of your advertisingunderstand the tug-of-war between intellect and emotioncreate totally new concepts from combinations of old onesfocus your advertising, your business, and your life.

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