Research in Consumer Behavior Hardback
Edited by Russell W. Belk
Part of the Research in Consumer Behavior series
Hardback
- Information
Description
Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods.
The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.
As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior.
The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:286 pages
- Publisher:Emerald Publishing Limited
- Publication Date:11/07/2006
- ISBN:9780762313044
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:286 pages
- Publisher:Emerald Publishing Limited
- Publication Date:11/07/2006
- ISBN:9780762313044
