Customer Loyalty : A Guide for Time Travelers PDF
by S. Robinson, L. Etherington
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Description
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations.
They present a new approach that builds upon social and economic research to provide practical guidelines.
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Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:07/11/2005
- Category:
- ISBN:9780230513037
Information
-
Download Now
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:07/11/2005
- Category:
- ISBN:9780230513037