New Directions in International Advertising Research Hardback
Edited by Charles R. Taylor
Part of the Advances in International Marketing series
Hardback
- Information
Description
This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas, reporting findings of new studies, and providing future research directions.
It is aimed both at scholars who have an interest in international advertising research as well as international advertising practitioners.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:296 pages
- Publisher:Emerald Publishing Limited
- Publication Date:26/09/2002
- Category:
- ISBN:9780762309504
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:296 pages
- Publisher:Emerald Publishing Limited
- Publication Date:26/09/2002
- Category:
- ISBN:9780762309504
