International Marketing : Strategy and Theory PDF
by Sak Onkvisit, John Shaw
- Information
Description
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.
The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.
Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecodotal or descriptive.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415772624.
Information
-
Download Now
- Format:PDF
- Pages:736 pages
- Publisher:Taylor and Francis
- Publication Date:05/09/2008
- Category:
- ISBN:9780203871935
Other Formats
- Paperback / softback from £54.73
- PDF from £58.49
- Hardback from £115.02
- EPUB from £58.49
Information
-
Download Now
- Format:PDF
- Pages:736 pages
- Publisher:Taylor and Francis
- Publication Date:05/09/2008
- Category:
- ISBN:9780203871935