Market Segmentation Success : Making It Happen! EPUB
by Sally Dibb, Lyndon Simkin
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Market segmentation is a main aspect of an effective business strategy, but implementation is often difficult and ultimately unsuccessful.
Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select
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- Format:EPUB
- Pages:204 pages
- Publisher:Taylor & Francis
- Publication Date:03/03/2008
- Category:
- ISBN:9781136772450
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- PDF from £51.02
Information
-
Download Now
- Format:EPUB
- Pages:204 pages
- Publisher:Taylor & Francis
- Publication Date:03/03/2008
- Category:
- ISBN:9781136772450