Hard Sell : Advertising, Affluence and Transatlantic Relations, c. 1951-69, Paperback / softback Book

Hard Sell : Advertising, Affluence and Transatlantic Relations, c. 1951-69 Paperback / softback

Part of the Studies in Popular Culture series

Share

Description

Focusing on advertising's relationship to the mass market housewife, this study shows how advertising promoted new standards of material comfort in the selling of a range of everyday consumer goods and, in the process, generalised a cross-class image of the 'modern housewife' across the new medium of television.

Nixon shows how the practices through which advertising understood and represented the 'modern housewife' and domestic consumption were influenced by American advertising and commercial culture.

In doing so, he challenges the way critics and historians have often understood Anglo-American relations, and shows how American influences across a range of areas of advertising practice were not only a source of inspiration, but were also adapted and reworked to speak more effectively to the British consumer. Now available in paperback, Hard sell offers a major new analysis of the techniques of advertising in the decades of post-war affluence and advertising's relationship to the social changes associated with growing prosperity. -- .

Information

  • Format: Paperback / softback
  • Pages: 240 pages, Illustrations, black & white
  • Publisher: Manchester University Press
  • Publication Date:
  • Category: Social & cultural history
  • ISBN: 9781784991050

£15.99

£13.88

Free delivery within the UK
Free
Standard Delivery
Within the UK

Also by Sean Nixon   |  View all

£107.00

£90.95

Available for
immediate download

£37.99

£31.65

Available with free
standard delivery

£40.99

£39.23

Available with free
standard delivery

£54.99

£39.56

Available with free
standard delivery