You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common?
How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last?
The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore.
The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable.
In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable.
It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
- Format: Paperback
- Pages: 160 pages
- Publisher: Penguin Books Ltd
- Publication Date: 27/01/2005
- Category: Management & management techniques
- ISBN: 9780141016405