Scaling the Tail: Managing Profitable Growth in Emerging Markets, Hardback Book

Scaling the Tail: Managing Profitable Growth in Emerging Markets Hardback

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This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days

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