When Search Meets Web Usability, EPUB eBook

When Search Meets Web Usability EPUB

Part of the Voices That Matter series

EPUB

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Description

This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings.

It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site.

By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites.

Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.

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