Digital Advertising : Theory and Research PDF
Edited by Shelly Rodgers, Esther Thorson
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Description
Digital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
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- Format:PDF
- Pages:496 pages
- Publisher:Taylor & Francis
- Publication Date:17/02/2017
- Category:
- ISBN:9781317225461
Information
-
Download Now
- Format:PDF
- Pages:496 pages
- Publisher:Taylor & Francis
- Publication Date:17/02/2017
- Category:
- ISBN:9781317225461