Why Women Wear What They Wear, Paperback / softback Book

Why Women Wear What They Wear Paperback / softback

Part of the Materializing Culture series



Each morning we establish an image and an identity for ourselves through the simple act of getting dressed.

Why Women Wear What They Wear presents an intimate ethnography of clothing choice. The book uses real women's lives and clothing decisions - observed and discussed at the moment of getting dressed - to illustrate theories of clothing, the body and identity.

Woodward pieces together what women actually think about clothing, dress and the body in a world where popular media and culture presents an increasingly extreme and distorted view of femininity and the ideal body.

Immediately accessible to all those who have stood in front of a mirror and wondered 'does this make me look fat?', 'is this skirt really me?' or 'does this jacket match?', Why Women Wear What They Wear provides students of anthropology and fashion with a fresh perspective on the social issues and constraints we are all consciously or unconsciously negotiating when we get dressed.


  • Format: Paperback / softback
  • Pages: 190 pages, 1, black & white illustrations
  • Publisher: Bloomsbury Publishing PLC
  • Publication Date:
  • Category: Fashion & society
  • ISBN: 9781845206994



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Within the UK

Also by Sophie Woodward   |  View all



Available with free
standard delivery



Available with free
standard delivery



Available for
immediate download

Also in the Materializing Culture series   |  View all



Available for
immediate download



Available for
immediate download