International Satellite Broadcasting in South Asia : Political, Economic and Cultural Implications Hardback
by Srinivas R. Melkote
Hardback
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Description
International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991.
This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled.
These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries.
They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.
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Unavailable
- Format:Hardback
- Pages:342 pages
- Publisher:University Press of America
- Publication Date:27/10/1998
- Category:
- ISBN:9780761812012
Other Formats
- Paperback / softback from £50.86
Information
-
Unavailable
- Format:Hardback
- Pages:342 pages
- Publisher:University Press of America
- Publication Date:27/10/1998
- Category:
- ISBN:9780761812012