In-N-Out Burger : A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules Paperback / softback
by Stacy Perman
Paperback / softback
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In fast-food corporate America, In-N-Out Burger stands apart.
It is a family-owned chain that steadfastly refuses to franchise or be sold and is an incongruous testament to old-fashioned values, reminiscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something.
It has become nothing less than a cultural institution that can lay claim to an insanely loyal following.
This is the story of a unique and profitable business that exceeds all expectations.
It is a lesson in a counterintuitive approach to doing business that places quality, the customer, and employees first. "In-N-Out Burger" is a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family that cooked a billion burgers and hooked zillions of fans.
As the story of "In-N-Out Burger" unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.
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