Consumer Research : Postcards From the Edge PDF
Edited by Stephen Brown, Darach Turley
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Description
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Information
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Download Now
- Format:PDF
- Pages:424 pages
- Publisher:Taylor and Francis
- Publication Date:18/12/1996
- Category:
- ISBN:9780203981443
Information
-
Download Now
- Format:PDF
- Pages:424 pages
- Publisher:Taylor and Francis
- Publication Date:18/12/1996
- Category:
- ISBN:9780203981443