Consumer Research : Postcards From the Edge EPUB
Edited by Stephen Brown, Darach Turley
EPUB
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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America.
Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
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- Format:EPUB
- Pages:428 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:23/06/2005
- Category:
- ISBN:9781134690022
Information
-
Download Now
- Format:EPUB
- Pages:428 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:23/06/2005
- Category:
- ISBN:9781134690022