Imagining Marketing : Art, Aesthetics and the Avant-Garde EPUB
Edited by Stephen Brown, Anthony Patterson
Part of the Routledge Interpretive Marketing Research series
EPUB
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Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics.
This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship.
Of late, however, an artistic 'turn' has taken place in marketing research, and
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- Format:EPUB
- Pages:320 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:01/02/2001
- Category:
- ISBN:9781134565498
Information
-
Download Now
- Format:EPUB
- Pages:320 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:01/02/2001
- Category:
- ISBN:9781134565498
