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Intellectual Property for Managers and Investors : A Guide to Evaluating, Protecting and Exploiting IP PDF
by Steven J. Frank
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Description
This book was first published in 2006. Technologists have the ideas. Lawyers know the rules. But for business managers and investors, rules and ideas don't readily combine into a strategic vision.
No longer is intellectual property (IP) just a necessary expense for large technology companies.
Competing and succeeding in the marketplace requires an in-depth understanding of IP - its use as a weapon, as a shield, and as a monetizable asset.
Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this arcane, unfamiliar world still abounds.
This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth.
It shows investors how to evaluate IP strength and competitive value.
With its results-oriented perspective and international focus, Intellectual Property for Managers and Investors is essential for those with decision making-responsibility at the interface where business and innovation meet.
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- Format:PDF
- Publisher:Cambridge University Press
- Publication Date:23/02/2006
- Category:
- ISBN:9780511138157
Other Formats
- Hardback from £57.42
- Paperback / softback from £50.65
Information
-
Download Now
- Format:PDF
- Publisher:Cambridge University Press
- Publication Date:23/02/2006
- Category:
- ISBN:9780511138157