Destination Marketing Organisations Hardback
by Steven Pike
Part of the Routledge Advances in Tourism series
Hardback
- Information
Description
Travellers are now spoilt by choice of available holiday destinations.
In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation.
Two themes underpin Destination Marketing Organisations.
The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics.
Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs.
Key learning outcomes are to enhance understanding of the fundamental issues relating to:The rationale for the establishment of DMOsThe structure, roles, goals and functions of DMOsThe key opportunities, challenges and constraints facing DMOsThe complexities of marketing destinations as tourism brandsThe AuthorDr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia.
He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:252 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:13/11/2004
- Category:
- ISBN:9780080443065
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:252 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:13/11/2004
- Category:
- ISBN:9780080443065