Commodifying Everything : Relationships of the Market Paperback / softback
Edited by Susan Strasser
Part of the Hagley Center Studies in the History of Business and Technology series
Paperback / softback
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Description
Commodification refers most explicitly to the activities of turning things into commodities and of commercializing that which is not commercial in essence.
The mass marketing of pets, the rise of the coffin industry, the conversion of preacher into salesmen, and the globalization of Taleggio cheese are some of the exciting but surprising topics in this volume that show how friendship, death, spirituality, and artisanship all have a price after being commodified. This unique collection of essays is a fascinating take on creating consumer products and consumer identities when what's for sale goes well beyond the thing itself.
It will be a course-in-a-box for instructors who want to teach their students about commodification.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:304 pages, 12 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:09/05/2003
- Category:
- ISBN:9780415935913
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:304 pages, 12 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:09/05/2003
- Category:
- ISBN:9780415935913