Strategic International Marketing : An Advanced Perspective Paperback / softback
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics.
Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.
- Format: Paperback / softback
- Pages: 336 pages, 336 p.
- Publisher: Macmillan Education UK
- Publication Date: 09/12/2011
- Category: Sales & marketing management
- ISBN: 9780230580244