Internal Marketing : Another Approach to Marketing for Growth Paperback / softback
by Tatsuya Kimura
Part of the Routledge Frontiers of Business Management series
Paperback / softback
- Information
Description
Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers – an idea which is known as internal marketing.
Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings. This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company’s internal resources.
Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:230 pages, 80 Tables, black and white; 50 Line drawings, black and white; 50 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:05/06/2019
- Category:
- ISBN:9780367350659
Other Formats
- Hardback from £108.88
- EPUB from £35.99
- PDF from £35.99
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:230 pages, 80 Tables, black and white; 50 Line drawings, black and white; 50 Illustrations, black an
- Publisher:Taylor & Francis Ltd
- Publication Date:05/06/2019
- Category:
- ISBN:9780367350659
