15 Minute Timer Other point of sale

Our lives are always so busy and frenetic; we are always forgetting to make time for what really matters. To make sure are priorities are well set, we’ve created a finely crafted glass sand timer to remind us to carve out 15 minutes a day for what truly counts.

That isn’t very long, and that’s the point: it’s longer than we often give to so many of the things we ostensibly think of as so important - like properly listening to a partner, rationally analysing our career ambitions, or playing in a concentrated way with a child. The 15 minute glass doesn’t tell you what exactly to do with its allotted time.

It just demarcates a very modest and mangeable period - then it creates a floor beneath which it suggests we don’t fall.

It delicately shames us into doing a minimum of what really counts.

It is a gauntlet thrown down to our better selves. Give yourself 15 minutes to finally write that letter to an old friend, or isolate a short window of time for quiet reflection on an important topic.