Nonprofit Strategic Positioning : Decide Where to Be, Plan What to Do, Hardback Book

Nonprofit Strategic Positioning : Decide Where to Be, Plan What to Do Hardback

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Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do is the first nonprofit-oriented book to describe strategic positioning as an alternative to traditional strategic planning.

Even in the nonprofit sector, strategic planning is becoming discredited as a formulaic, go-nowhere exercise.

This book will take the reader on a stimulating journey through nonprofit strategy development and implementation.

The book is timely because the nonprofit sector has reached a turning point where the need to be more business-like is undeniable, and the continuing retreat of the public sector has left even wider gaps in services that nonprofits will be asked to fill.

Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do offers a fresh new way for nonprofits to meet the challenges of the 21st century.

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