PROMO2 (with CourseMate, 1 term (6 months) Printed Access Card) Mixed media product
by THOMAS O'GUINN, Chris Allen, Richard J. Semenik
Mixed media product
- Information
Description
Created by the continuous feedback of a "student-tested, faculty-approved" process, PROMO 2e delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.
PROMO 2e is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces. Attention CourseMate user: The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019.
Cengage will support existing users of CourseMate through August 1st, 2020.
Information
-
Unavailable
- Format:Mixed media product
- Pages:368 pages
- Publisher:Cengage Learning, Inc
- Publication Date:09/02/2012
- Category:
- ISBN:9781133626176
Information
-
Unavailable
- Format:Mixed media product
- Pages:368 pages
- Publisher:Cengage Learning, Inc
- Publication Date:09/02/2012
- Category:
- ISBN:9781133626176