Welcome to Hospitality : An Introduction, International Edition Paperback
by Thomas (President of TAM - Global Services Inc.) Maier, Thomas (Professor of Service Leadership and Innovation, Rochester Institute of Technology, Du Maier, Thomas (Ph.D., CHE, Chair, Professor and Director, School of Hotel and Tourism Management, Th Maier
Paperback
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Description
Welcome to Hospitality: An Introduction, International Edition provides a detailed description of the many facets of the Hospitality and Tourism sector, including Tour and Travel, Hotels, Restaurants, Culinary, Casino Operations, Cruises, and the Recreation and Leisure industries.
Personal profiles of industry leaders highlight the wide range of career opportunities available in the field.
The authors discuss the Hospitality and Tourism industry's evolution toward increased internationalization and integration.
Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories.
Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation.
New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.
Information
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Unavailable
- Format:Paperback
- Pages:560 pages
- Publisher:Cengage Learning, Inc
- Publication Date:18/03/2009
- Category:
- ISBN:9781439057377
Information
-
Unavailable
- Format:Paperback
- Pages:560 pages
- Publisher:Cengage Learning, Inc
- Publication Date:18/03/2009
- Category:
- ISBN:9781439057377