Applied Crisis Communication and Crisis Management : Cases and Exercises Paperback / softback
by Timothy Coombs
Paperback / softback
- Information
Description
Designed to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, this practical book includes a wide range of cases that explore crisis communication and management in action.
In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines.
Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:256 pages
- Publisher:SAGE Publications Inc
- Publication Date:23/07/2013
- Category:
- ISBN:9781452217802
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:256 pages
- Publisher:SAGE Publications Inc
- Publication Date:23/07/2013
- Category:
- ISBN:9781452217802