Writing for Busy Readers : communicate more effectively in the real world Paperback / softback
by Todd Rogers, Jessica Lasky-Fink
Paperback / softback
- Information
Description
We were all taught the fundamentals of writing well in school.
But how do we write effectively in today’s hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented.
Since then, there has been a radical transformation in how we communicate.
The average adult receives over 100 emails and tens of text messages each day.
With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today.
They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator.
Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.
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In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Scribe Publications
- Publication Date:11/01/2024
- Category:
- ISBN:9781914484452
Other Formats
- EPUB from £13.29
Information
-
In Stock - More than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Scribe Publications
- Publication Date:11/01/2024
- Category:
- ISBN:9781914484452