Markets and Myths : Forces For Change In the European Media Paperback
Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework.
All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain.
Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.
- Format: Paperback
- Pages: 280 pages
- Publisher: Pearson Education Limited
- Publication Date: 09/05/1996
- Category: Media studies
- ISBN: 9780582275652