Audience Studies : A Japanese Perspective Hardback
by Toshie Takahashi
Part of the Routledge Advances in Internationalizing Media Studies series
Hardback
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Description
This book theorizes the role of media and ICT in today’s media-rich global environment and introduces a new argument of audience complexity in an accessible and lively fashion.
Based on an ethnography of Japanese engagement with media and ICT in the Tokyo Metropolitan Area, Takahashi offers a non-Western case study of some of the world’s most advanced ICT users.
Integrating non-Western and Western traditions in the social sciences, the book presents a productive new framework for understanding the complex, diverse, and dynamic nature of media audiences in the context of globalization and social change brought on by new media and information technologies.
A significant contribution to the ‘internationalisation’ of media studies movement now underway, the book will demonstrate (1) the multiple dimensions of audience engagement; (2) the transformation of the notion of uchi (Japanese social groups) in a media-rich environment; and (3) the role of media and ICT in the process of self-creation.
The study considers the future of a Japanese society caught in the currents of globalization and contemporary debates of universalism and cultural specificity, while at the same time offering a view of globalization from a Japanese perspective.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:236 pages, 7 Tables, black and white; 2 Line drawings, black and white; 9 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:05/08/2009
- Category:
- ISBN:9780415800136
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:236 pages, 7 Tables, black and white; 2 Line drawings, black and white; 9 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:05/08/2009
- Category:
- ISBN:9780415800136