Identify and Evaluate Advertising PDF
by Valerie Bodden
- Information
Description
What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising?
This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.
Information
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Download Now
- Format:PDF
- Publisher:Lerner Publishing Group
- Publication Date:01/01/2015
- Category:
- ISBN:9781467762304
Information
-
Download Now
- Format:PDF
- Publisher:Lerner Publishing Group
- Publication Date:01/01/2015
- Category:
- ISBN:9781467762304