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Customer Relations Hardback
Edited by Victoria J Farkas
Hardback
- Information
Description
Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects.
It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support.
This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:158 pages, Illustrations, unspecified
- Publisher:Nova Science Publishers Inc
- Publication Date:04/05/2011
- Category:
- ISBN:9781617612107
£115.99
£66.87
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:158 pages, Illustrations, unspecified
- Publisher:Nova Science Publishers Inc
- Publication Date:04/05/2011
- Category:
- ISBN:9781617612107