Integrative Framing Analysis : Framing Health through Words and Visuals PDF
by Viorela (Free University of Berlin, Germany) Dan
Part of the Routledge Research in Communication Studies series
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Description
Much of framing scholarship focuses either exclusively on the analysis of words or of visuals.
This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis.
This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications.
This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.
The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
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- Format:PDF
- Pages:182 pages, 5 Line drawings, black and white; 5 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:13/09/2017
- Category:
- ISBN:9781351694919
Information
-
Download Now
- Format:PDF
- Pages:182 pages, 5 Line drawings, black and white; 5 Illustrations, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:13/09/2017
- Category:
- ISBN:9781351694919
