Advertising Today and Tomorrow (RLE Advertising) Paperback / softback
by W.A. Evans
Part of the Routledge Library Editions: Advertising series
Paperback / softback
- Information
Description
Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future.
It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138966161
Other Formats
- Hardback from £121.34
- PDF from £39.59
- EPUB from £39.59
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:240 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138966161
