E-Commerce : Concepts, Principles, and Application Paperback / softback
by Zheng Qin, Qinghong Shuai, Guolong Wang, Pu Zhang, Mengyu Cao, Mingshi Chen
Part of the Advanced Studies in E-Commerce series
Paperback / softback
- Information
Description
This book mainly discusses the background of e-commerce, the basic knowledge of e-commerce, the basic models of e-commerce, the basic principles of e-commerce and the cases of e-commerce.
This book has formed a theoretical system of e-commerce with a clear integration boundary.
The introduction of the systematic theory is guided by the background of e-commerce, centered on the model of e-commerce, paved with the principles of e-commerce and integrated with the cutting-edge cases.
This book defines the basic concepts, models and principle of e-commerce in the form of mathematical analysis and analyzes the basic theory of e-commerce from the perspective of mathematical model.
This enables readers to form an abstract understanding of the connotation and extension of e-commerce.
It establishes a knowledge system with the background of social ecology, engineering ecology and innovative ecology, taking the models of e-commerce as the core, the principles of e-commerce as the process, the architecture of e-commerce as the platform and the operation and management of e-commerce as the means to integrate the knowledge into application.
This book uses case study to comprehensively analyze and apply the knowledge system involved in e-commerce, combining theoretical research with engineering research.
Through this book, readers can systematically master all kinds of theories involved in e-commerce.
This book aims at different professional and diverse reader groups.
It can be used as the basic books for students of various e-commerce-related specialties.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:424 pages, 158 Illustrations, color; 29 Illustrations, black and white; VIII, 424 p. 187 illus., 158
- Publisher:Springer Verlag, Singapore
- Publication Date:09/11/2023
- Category:
- ISBN:9789811964404
Other Formats
- Hardback from £43.86
- EPUB from £38.24
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:424 pages, 158 Illustrations, color; 29 Illustrations, black and white; VIII, 424 p. 187 illus., 158
- Publisher:Springer Verlag, Singapore
- Publication Date:09/11/2023
- Category:
- ISBN:9789811964404