How Digital Intelligence Drives Business Growth Hardback
Edited by Zhizhuan Business Research Institute
Part of the Management for Professionals series
Hardback
- Information
Description
This book aims to build a framework for understanding how to achieve new business growth through digital intelligence.
It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises.
For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:392 pages, 185 Illustrations, color; 2 Illustrations, black and white; XLV, 392 p. 187 illus., 185 i
- Publisher:Springer Verlag, Singapore
- Publication Date:24/11/2023
- Category:
- ISBN:9789819942985
£149.99
£102.91
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:392 pages, 185 Illustrations, color; 2 Illustrations, black and white; XLV, 392 p. 187 illus., 185 i
- Publisher:Springer Verlag, Singapore
- Publication Date:24/11/2023
- Category:
- ISBN:9789819942985
