The Ultimate Question 2.0 (Revised and Expanded Edition) : How Net Promoter Companies Thrive in a Customer-Driven World
Fred Reichheld
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Winning on Purpose : The Unbeatable Strategy of Loving Customers
Fred Reichheld
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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HBR's 10 Must Reads 2023 : The Definitive Management Ideas of the Year from Harvard Business Review
Harvard Business Review
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