Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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The Online Copywriter's Handbook
Robert Bly
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Liverpool Ghost signs : A Sideways Look at the City's Advertising History
Caroline Bunford
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Social Media Success for Every Brand : The Five StoryBrand Pillars That Turn Posts Into Profits
Claire Diaz-Ortiz
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Advertising Outdoors : Watch this Space!
David Bernstein
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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A Self-Help Guide for Copywriters : A resource for writing headlines and building creative confidence
Dan B Nelken
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Influence : How social media influencers are shaping our digital future
Sara McCorquodale
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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Paid Attention : Innovative Advertising for a Digital World
Faris Yakob
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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The Psychology of Advertising
Bob M (Professor, University of Groningen, Netherlands) Fennis
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Advertising and Promotion
Chris Hackley
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Strategic Creativity : A Business Field Guide to Advertising, Branding, and Design
Robin Landa
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The Ultimate Marketing Engine : 5 Steps to Ridiculously Consistent Growth
John Jantsch
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Digital Marketing : A Practical Approach
Alan Charlesworth
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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