Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Promoting Sustainable Innovation and the Circular Economy : Legal and Economic Aspects
Ole-Andreas Rognstad
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Public Relations for Public Health and Social Good
Brooke W. (University of South Carolina, USA) McKeever
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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Design Your Business : A Creative Pathway to Transforming Ideas into Successful Products
Luca Iandoli
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Media Ethics : Cases and Moral Reasoning
Clifford G. (University of Illinois at Urbana-Champaign, U Christians
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The Practice of Ethical Leadership : Insights from Psychology and Business in Building an Ethical Bottom Line
Claas Florian Engelke
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Strategic Brand Licensing : Building Brand Value through Enduring Partnerships
Maria Cristina Longo
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Risk and Crisis Communication in Europe : Towards Integrating Theory and Practice in Unstable and Turbulent Times
Audra (Kristiania Univ. College, Norway) Diers-Lawson
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Transformative Practice in Critical Media Literacy : Radical Democracy and Decolonized Pedagogy in Higher Education
Steve Gennaro
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Customer Experience in Fashion Retailing : Merging Theory and Practice
Bethan Alexander
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Strategic International Marketing : Strategy Development and Implementation
Carl Arthur Solberg
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Digital Marketing : Analyzing its Transversal Impact
Paulo (Polytechnic of Porto, Portugal) Botelho Pires
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Indicting the 45th President : Boss Trump, the GOP, and What We Can Do About the Threat to American Democracy
Gregg (Eastern Michigan University, USA) Barak
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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East Asian Ethical Life and Socio-economic Transformation in the Twenty-First Century : The Ethical Sources of the Entrepreneurial Renewal of Companies and Communities
Carsten Herrmann-Pillath
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Responsible Marketing for Well-being and Society : A Research Companion
Michael Saren
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Civil Society Organisations and State-Owned Enterprises in South Africa : Promoting Accountability and Corporate Governance
Julieth Gudo
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Behind the Scenes of Indie Film Marketing : A FilmSnobbery Field Guide
Nicholas LaRue
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MediaWriting : Print, Broadcast, Online, and Public Relations
Deborah A. (SUNY Buffalo State College, USA) Silverman
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