Internal Communications : A Manual for Practitioners
Liam FitzPatrick
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Exploring Public Relations and Management Communication
Ralph Tench
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Breaking Through : Communicating to Open Minds, Move Hearts, and Change the World
Sally Susman
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Crisis, Issues and Reputation Management
Andrew Griffin
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The Public Relations Handbook
Alison Theaker
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Cumulative Advantage : How to Build Momentum for Your Ideas, Business and Life Against All Odds
Mark W Schaefer
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Understanding Public Relations : Theory, Culture and Society
Lee Edwards
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The Alignment Factor : Leveraging the Power of Total Stakeholder Support
Cees B.M. (Rotterdam School of Management, Erasmus Universit Van Riel
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement
Jenni Field
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The Edward Bernays Reader : From Propaganda to the Engineering of Consent
Edward Bernays
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Successful Employee Communications : A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Sue Dewhurst
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Event Planning and Management : Principles, Planning and Practice
Ruth Dowson
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No B.S. Guide to Brand-Building by Direct Response : The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Dan S. Kennedy
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Planning and Managing Public Relations Campaigns : A Strategic Approach
Anne Gregory
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Advertising and Promotion
Chris Hackley
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Handbook of Public Affairs
Phil Harris
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Social Media and Crisis Communication
Yan Jin
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Global Writing for Public Relations : Connecting in English with Stakeholders and Publics Worldwide
Arhlene A. Flowers
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Public Relations : Critical Debates and Contemporary Practice
Jacquie L'Etang
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