Decoding Logos: From LOGO Design to Branding, Paperback / softback Book

Decoding Logos: From LOGO Design to Branding Paperback / softback

Paperback / softback

In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days

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This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system.

Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get.

A subtle tweak to a logotype is starting to feel like too much design.

The appeal of a simple logo is that it feels more honest.

Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days

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