The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail
Clayton M. Christensen
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HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)
Peter F. Drucker
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Malcolm McDonald on Key Account Management
Malcolm McDonald
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HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
Harvard Business Review
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HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown)
Harvard Business Review
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100 Practical Ways to Improve Customer Experience : Achieve End-to-End Customer Engagement in a Multichannel World
Martin Newman
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Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them
Malcolm McDonald
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