Digital Neuromarketing : The Psychology Of Persuasion In The Digital Age
Sam Page
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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Marketing Research: An Applied Orientation, Global Edition
Naresh K. Malhotra
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The Network Is Your Customer : Five Strategies to Thrive in a Digital Age
Rogers David L. Rogers
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Marketing Research : Applied Insight
Dan Nunan
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Consuming Instinct : What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Gad Saad
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Basic Marketing Research : Pearson New International Edition
Naresh K. Malhotra
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Dynamics of International Advertising : Theoretical and Practical Perspectives
Barbara Mueller
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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The Digital Doctor: Hope, Hype, and Harm at the Dawn of Medicine's Computer Age
Robert Wachter
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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The Practice of Market Research : From Data to Insight
Yvonne McGivern
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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