Malcolm McDonald on Value Propositions : How to Develop Them, How to Quantify Them
Malcolm McDonald
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Disruptive Selling : A New Strategic Approach to Sales, Marketing and Customer Service
Patrick Maes
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Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success
Betty Adamou
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Using Artificial Intelligence in Marketing : How to Harness AI and Maintain the Competitive Edge
Katie King
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Customer Innovation : Delivering a Customer-Led Strategy for Sustainable Growth
Marion Debruyne
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Start-Ups, Pivots and Pop-Ups : How to Succeed by Creating Your Own Business
Richard Hall
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Influencers and Revolutionaries : How Innovative Trailblazers, Trends and Catalysts Are Transforming Business
Sean Pillot de Chenecey
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Infinite Double Diamond Cards : Design Thinking Tools to Shuffle and Re-Shuffle
Carola Verschoor
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Doing Capitalism in the Innovation Economy : Markets, Speculation and the State
William H. Janeway
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The Brand Strategist's Guide to Desire : How to give consumers what they actually want
A. Simpson
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Sustainable Innovation Strategy : Creating Value in a World of Finite Resources
C. Sempels
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The Management Shift : How to Harness the Power of People and Transform Your Organization for Sustainable Success
V. Hlupic
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Congress's Own Think Tank : Learning from the Legacy of the Office of Technology Assessment (1972-1995)
P. Blair
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Uberpreneurs : How to Create Innovative Global Businesses and Transform Human Societies
Peter Andrews
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International Business Realisms : Globalizing Locally Responsive and Internationally Connected Business Disciplines
A. Arora
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The Family Business Map : Assets and Roadblocks in Long Term Planning
M. Bennedsen
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Global Stakeholder Relationships Governance : An Infrastructure
M. Falconi
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Systemic Change Management : The Five Capabilities for Improving Enterprises
G. Roth
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Digitizing Government : Understanding and Implementing New Digital Business Models
A. Brown
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Scaling Up Business Solutions to Social Problems : A Practical Guide for Social and Corporate Entrepreneurs
O. Kayser
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Advertising Confluence : Transitioning Marketing Communications into Social Movements
A. Arora
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Radical Decision Making : Leading Strategic Change in Complex Organizations
D. Hruska
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The Role of Creative Ignorance : Portraits of Pathfinders and Path Creators
P. Formica
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Dark Social : Understanding the Darker Side of Work, Personality and Social Media
Ian MacRae
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