Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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The Ultimate Marketing Engine : 5 Steps to Ridiculously Consistent Growth
John Jantsch
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Customer Analytics For Dummies
Jeff Sauro
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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Consumer Behaviour in Sport and Events
Daniel Funk
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Product Research Rules : Nine Foundational Rules for Product Teams to Run Accurate Research That Delivers Actionable Insight
C Todd Lombardo
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The Machine Age of Customer Insight
Martin (Porsche, Germany) Einhorn
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Essentials of Marketing Research ISE
Joseph Hair
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Sensory Marketing : An Introduction
Bertil Hulten
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Marketing Research : A Managerial Approach
Al Marshall
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Customer Obsessed : A Whole Company Approach to Delivering Exceptional Customer Experiences
Eric Berridge
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Strategic Advertising Mechanisms : From Copy Strategy to Iconic Brands
Jorge David Fernandez Gomez
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Marketing Research, Global Edition
Alvin Burns
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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