Positioning: The Battle for Your Mind
Al Ries
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The Founder's Mentality : How to Overcome the Predictable Crises of Growth
Chris Zook
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Profit from the Core : A Return to Growth in Turbulent Times
Chris Zook
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Beyond the Core : Expand Your Market Without Abandoning Your Roots
Chris Zook
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout
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Unstoppable : Finding Hidden Assets to Renew the Core and Fuel Profitable Growth
Chris Zook
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HBR's 10 Must Reads on Managing in a Downturn, Expanded Edition (with bonus article "Preparing Your Business for a Post-Pandemic World" by Carsten Lund Pedersen and Thomas Ritter)
Harvard Business Review
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Marketing Warfare
Al Ries
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