Positioning: The Battle for Your Mind
Al Ries
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The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail
Clayton M. Christensen
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HBR at 100 : The Most Influential and Innovative Articles from Harvard Business Review's First Century
Harvard Business Review
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The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail
Clayton M. Christensen
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HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
Harvard Business Review
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HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer)
Harvard Business Review
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout
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The Clayton M. Christensen Reader
Clayton M. Christensen
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Marketing Warfare
Al Ries
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