Positioning: The Battle for Your Mind
Al Ries
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Add to BasketBlue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Renee Mauborgne
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Add to BasketHBR's 10 Must Reads on Strategy for Healthcare (Featuring Articles by Michael E. Porter and Thomas H. Lee, MD)
Harvard Business Review
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Add to BasketBlue Ocean Shift : Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
Renee Mauborgne
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Jack Trout
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Add to BasketMarketing Warfare
Al Ries
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Renee Mauborgne
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