Positioning: The Battle for Your Mind
Al Ries
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Dual Transformation : How to Reposition Today's Business While Creating the Future
Scott D. Anthony
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Eat, Sleep, Innovate : How to Make Creativity an Everyday Habit Inside Your Organization
Scott D. Anthony
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
Jack Trout
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The Little Black Book of Innovation, With a New Preface : How It Works, How to Do It
Scott D. Anthony
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The First Mile : A Launch Manual for Getting Great Ideas into the Market
Scott D. Anthony
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Marketing Warfare
Al Ries
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